Copywriting
Panel Built Inc.
B2B Product Marketing
Panel Built Inc. is a manufacturer of modular buildings and prefabricated steel structures. I was responsible for drafting blog articles that provided construction advice while promoting our products and capitalizing on valuable SEO keywords. I also updated site materials such as case studies and “project of the month” materials. Additionally, I wrote and revised internal company materials.
Blog Articles
I wrote articles like this to both advertise our products and build rapport with our customers.
Press Releases
When the company was expanding its services, I wrote press release material to advertise our growth.
EXTU
Ghost-Written Digital Marketing
Extu is a B2B company that specializes in channel marketing and incentive solutions. I joined team during the brand’s transition from Incentive Solutions to Extu, and I was responsible for translating content to the new brand voice, for creating new blog content, and writing new webpages.
Blog
I wrote advice articles like this to prove our company’s expertise and promote the our channel growth solutions.
Webpage
I created multiple pages for our new site, each advertising our success and our stand-out brand qualities.
About Page
During our website transition, I built information pages like our careers page, FAQs, and this leadership page.
Big Canoe POA
PR and Marketing Copywriting
As Communications Coordinator for Big Canoe POA, I was involved in both PR and Marketing for a resort community. One half of my job was to foster positive public relations with residents and renters through upbeat community stories and local news. The other half was to get people interested in buying amenity memberships, branded merchandise, and tickets to local events.
PR
This article was part of a series celebrating the 50-year history of Big Canoe.
Marketing
I wrote multiple event-lists like this to get our residents excited about our paid opportunities.
